BE CONNECTED, BE PROMOTED, BE SEEN, BELONG...

Who benefits from MCVB membership?

Basically, if you’re based in the Clarence Valley, and tourism impacts your balance sheet, MCVB has got your back.

What, exactly, is My Clarence Valley Business?

My Clarence Valley Business (MCVB) is the central destination marketing and local tourism organisation for the Clarence Valley region and managed by Clarence Valley Council. MCVB is charged with growing and developing a viable, sustainable tourism economy for the Clarence.

As of 2017, our local tourism economy generates over $312.7 million in direct expenditure annually, and directly employs more than 2,000 people. Tourism is an increasingly competitive, challenging and ever-changing industry, MCVB’s mission is to protect, inform and enhance the operations and potential of Clarence Valley operators. Tourism is everyone's business.

We can only achieve this with your involvement.

MCVB’s mission is to protect, inform and enhance the operations and potential of Clarence Valley operators.



Some My Clarence Valley Business initiatives

Industry Communication

We keep our members constantly informed with Clarence Valley tourism statistics, MCVB e-news, MCVB member updates, Tourism & Hospitality Cluster group information, and workshop & seminar invitations. All of which are invaluable to you as a business owner.

Digital Marketing

MCVB provides a strong, imaginative and compelling online presence for industry and consumers across:

  • myclarencevalley.com website 
  • Social Media via: Facebook, YouTube & Instagram for @myclarencevalley audiences.

Being a member of MCVB will ensure that your business is represented on these platforms through our campaigns and business-targeted shout outs.


A 2017 instagram 'influencer' campaign saw Clarence Valley offerings receive over 340,000 views.

Referrals & Networking

MCVB plays a strategic role in the creation and maintenance of the visitor experience to the Clarence Valley such as identifying and addressing gaps in tourism products, enhancing existing experiences, and services and promoting education and up-skilling of industry.

Being a member of MCVB ensures you’re represented on print & digital platforms through our campaigns and shout-outs.

Promotional Collateral

MCVB constantly seeks out ways to push our MCVB brand in both print and digital. By enhancing our digital platform, the region and its operators can engage, build a relationship and convert customers more effectively than ever before.

Sports Tourism & Special Event Support

The Clarence Valley already plays host to a number of great events and MCVB plans to expand the region’s hosting ability by encouraging and supporting new and exciting events.



Sign up to our new website for great exposure

Sign up to our new website and we’ll register you with the Australian Tourism Data Warehouse

Did you know 80% of people research their holidays on a mobile phone 20 weeks out from their departure date?

We are in the process of building a new My Clarence Valley website! In order for us to have the best information always on show we are connecting with the Australian Tourism Data Warehouse (ATDW) and pulling all information and photo content from their site onto ours, but that’s not all!

you’ll be listed on myclarencevalley.com as well as visitnsw.com and australia.com

The ATDW is Australia’s national tourism database and distribution platform which represents over 40,000 small and medium sized tourism products and destinations. It’s ultimate function is to support Australian Tourism Operators with digital marketing to attract more business online.

By having us list you in the ATDW database, you’ll benefit from being listed on myclarencevalley.com as well as visitnsw.com and australia.com, and through ATDW’s network of over 150 tourism distributors.

Basically, we’ll give you a significant online presence!


Three snaps of our new website, including easy finder system and location mapping. We a designed our website to be mobile-friendly first and foremost.



Determine your level of involvement with MCVB

Choice is good! You determine your level of involvement with MCVB!

We understand that different businesses have different requirements and budgets, and this is why we’ve designed a variety of levels to sign up to.

Our scaled model enables you to choose your level of participation at the corresponding level of investment.

Our scaled model enables you to choose your level of participation at the corresponding level of investment

We aim to be consistent but flexible, so there’s potential to be included in extra campaigns outside of the stipulated advertising opportunities.

Other work we do on behalf of our members includes: Market analysis; co-ordinating marketing collaborations; and applying for funding from Destination NSW’s grant programs where available.

A quick word about the My Clarence Valley brand

The My Clarence Valley brand is an important component of all marketing for the region, along with an inspired communications strategy aimed at key target audiences including:

  • Day trippers 
  • Overnight visitors
  • Visiting friends and relatives 
  • Returning visitors
  • First time visitors 
  • International visitors
  • Active families
  • Weddings 
  • Potential new residents
  • Potential new business startups 

‘Welcome’ billboard design, with our MCV branding




Let’s kick things off with some information

With all MCVB funds spent specifically on marketing the region, you can be assured your MCVB membership dollars ultimately benefit your enterprise.


Industry Category (Tick all applicable)











Tell us more about yourself

We value and respect your privacy. By subscribing you are consenting to receive email communications from MCVB.




Membership options - HALF PRICE INTRODUCTORY OFFER! 

Take 50% off this year's subscription fee+...

‘Basic Blue’ Membership - From $7 Per Week

Basic Blue Members will receive the following:Business shown on Clarence Valley website map finder and Annual Directory line listing.

  • Membership decal for your business 
  • Basic website listing
  • MCVB image library access
  • MCVB survey & research access 
  • MCVB e-news
  • MCVB member updates
  • T & H Cluster membership
  • Touchscreen Inclusion* 
  • Media distribution of your media releases
  • Trade and industry updates
  • Co-operative marketing opportunities
  • Workshop and seminar invitations^
  • Annual Directory insert line listing#
  • From $7/week ($330 p.a).

#Includes graphic design on ads. *Touchscreen is the same as website. ^ Including free and fee based activities. Quoted price includes GST.



‘Economy Green’ Membership - From $40 Per Week

Economy Green Members will receive the following:Full Clarence Valley website listing and quarter page advert in Annual Directory shown

  • Membership decal for your business 
  • Full website listing
  • MCVB image library access
  • MCVB survey & research access 
  • MCVB e-news
  • MCVB member updates
  • T & H Cluster membership
  • Touchscreen Inclusion* 
  • Tourism portal digital billboard display
  • Media distribution of your media releases
  • Trade and industry updates
  • Co-operative marketing opportunities
  • Workshop and seminar invitations^
  • Annual Directory insert Quarter page advert#
  • From $40/week ($2,100 p.a).

#Includes graphic design on ads. *Touchscreen is the same as website. ^ Including free and fee based activities. Quoted price includes GST.



‘Premium Purple’ Membership - From $67 Per Week

Premium Purple Members will receive the following:Full Clarence Valley Website listing and Annual Directory Half Page advert shown

  • Membership decal for your business 
  • Full website listing
  • MCVB image library access
  • MCVB survey & research access 
  • MCVB e-news
  • MCVB member updates
  • T & H Cluster membership
  • Touchscreen Inclusion* 
  • Tourism portal digital billboard display
  • Media distribution of your media releases
  • Trade and industry updates
  • Industry famils to your business
  • Co-operative marketing opportunities
  • Workshop and seminar invitations^
  • Annual Directory printed insert Half page advert#
  • From $67/week ($3,500 p.a).

#Includes graphic design on ads. *Touchscreen is the same as website. ^ Including free and fee based activities. Quoted price includes GST.



‘Gold Exclusive’ Membership - From $96 Per Week - NOW SOLD OUT FOR 2017/18

Gold Exclusive Members will receive the following:Image of full Clarence Valley website listing, double page advert in Annual Directory and exclusive front cover spread advertising position

  • Membership decal for your business 
  • Full website listing
  • MCVB image library access
  • MCVB survey & research access 
  • MCVB e-news
  • MCVB member updates
  • T & H Cluster membership
  • Touchscreen Inclusion* 
  • Tourism portal digital billboard display
  • Media distribution of your media releases
  • Trade and industry updates
  • Industry famils to your business
  • Co-operative marketing opportunities
  • Workshop and seminar invitations^
  • Annual Directory insert Double page advert
  • Exclusive advertising position (Inside front cover spread, inside back cover spread, outside back cover) in three of our four annual publications. (2x Clarity Mag, 1x Directory insert, 1 x special insert publication)
  • From $96/week ($5,000 p.a). Only 4 spots available!

#Includes graphic design on ads. *Touchscreen is the same as website. ^ Including free and fee based activities. Quoted price includes GST.





Tourism Friends - $55 Per Year

This option is available for individuals only.



Not for Profit (NFP) - $165 Per Year

This option is for independent groups and associations who operate on a not for profit basis. They will receive all Primary Membership Benefits (excludes Optional benefits). Note - Businesses and/ or groups with paid members are not eligible for this Membership level.



Registered Charity - FREE

Registered charities can apply for Membership and receive most Member Benefits (excludes Optional benefits). Proof of charity registration is required.





Cost/Benefit Comparison Table

OK! Let's find out more about your business

(Let's start by ticking all applicable)





























































How would you describe your business?

Write 50 to 200 words

Help customers imagine themselves at your establishment/experience by describing the types of experiences they will have and highlighting what makes your business unique. Remember to begin the description with your business name for better brand recognition and search results. Then mention your unique selling points so potential customers can immediately differentiate you from your competitors.Short sentences and one idea per paragraph are best. Showcase the best attributes of your business/event and provide the reader with ideas of what they can do while visiting. Conclude the description with supporting details and ‘How to Get There’ information.


Is your business known by an alternative name?



Please upload your photos


Where can customers find you on social media (enter URL address)


Please select any facilities that are available to your guests
















Please select the accessibility of your business








Are you listing an event?


Please provide information about your venue

How often does this event occur?










Date & Time

Date

Time

Repeats every (please tick)








Has this event been confirmed?




Is your business on TripAdvisor?



Have you claimed your business?



Are you interested in signing up to TripAdvisor?




Choose your level of MCVB Membership

Thanks for being a part of tourism in the Clarence Valley!

To complete your registration, please choose your level below and select your preferred billing cycle. We will send you a tax invoice to your nominated business address.


Please select your level of membership:

GOLD
$5,000
($96/week)
PURPLE
$3,500
($67/week)
GREEN
$2,100
($40/week)
BLUE
1-10 STAFF
$330
($7/week)
BLUE
11+ STAFF
$550
($11/week)
NFP
$165
p.a.
TOURISM FRIENDS
$55
p.a.
CHARITY
FREE

Quoted price includes GST


How often would you like to pay?